MobilephonesPrinciples of Marketing Essay Example | Topics and Well Written Essays - 750 words

MobilephonesPrinciples of Marketing - Essay Example The formal product in mobile phone is comprised of the brand, the product code which differentiates it from other phones, the design, the packaging, the batteries and headsets which are also included together with the other features and enhancements. Recognizing the other needs of individuals aside from communication which can be integrated into the mobile phone, manufacturers continue to innovate and enhance it with new features. Starting from the core use of as a telephone, mobile phones are now also integrated with cameras, televisions, videos, calculators, planners, alarm clocks, music composers, MP3 players, flashlights, and others. These augmented features add value to the customers allowing them to use this gadget in more ways than making and receiving calls. Also, the augmented product is now tailored in order to suit the lifestyle of an individual. Thus, a mobile phone which features a higher resolution camera can be marketed to a person who is fond of taking photographs. A music lover will want to have a mobile phone with MP3 player which allows him or her to listen to his/her favorite songs while on the go. The first advertisement for a mobile phone was launched by Centel in 1989 featuring the flexibility and convenience of having a mobile phone. The succeeding commercials went beyond Centel's slogan of "Where people connect" by highlighting the new features of mobile phone. Philips targets customers by stressing that mobile phone a way to "engage" one's senses. The fast obsolescence of technology in the mobile phone industry makes manufacturers very keen in bringing state of the art technology in the market before other competitor does. Thus, most of the advertisements are geared towards capturing customers by stressing that the newly launched product is most advanced. Companies also try to appeal to the lifestyle of customers through its commercials. The commercial of Sera phone emphasizes that users of their phone are beautiful and sexy. Still other commercials are geared towards capturing the culture of the customers to be family oriented like the ones used by Nokia in the Philippine market. Also, mobile phone companies are designing products which appeals to one target group. The age of a person becomes a determinant of the type of mobile phone that he or she needs. The capacity of a mobile phone to cater to two SIM cards is geared toward individuals who want to have a different number for business and personal purposes. Thus, mobile phone is also marketed as a way of managing the complicacies of work and family life as well as gives privacy to users. Advertisements are now also infused with humorous sentiment blending technology with the natural tendencies of man. As a user of mobile phone, I can say that almost all advertisements for mobile phones are appealing considering that manufacturers are now targeting buyers through different medium and tailoring the message according to their demographics and lifestyle. APPENDIX Advert 1. http://www.cellular-news.com/tv_commercials/#http://www.cellular-news.com/tv_commercials/videos/Romania_Zapp/zie_2004_god.swf Advert 2. http://www.youtube.com/watchv=ptbJZ9HBw2k Advert 3. http://www.youtube.com/watchv=G4iGrdYAG8w Advert 4. http://www.youtube.com/watchv=K3ye7Ok8dgc Advert 5. http://www.youtu

Summary of Walden Pond :: essays papers

Summary of Walden Pond For about the first half of the book Thoreau questions the lifestyles that people choose. He makes his readers wonder if they have chosen the kind of life that will really offer them happiness. Are they merely living a career or some other narrowly focused routine or is a worthwhile life being lived. Thoreau wonders if the truly valuable elements of life are being taken advantage of if a person isn't living simply. If a person is so caught up in working or never having enough then life, its wonders, and satisfaction are difficult to obtain. As he states in the beginning (pg4), "most men even in this comparatively free country, though mere ignorance and mistake, are so occupied with the factitious cares and superfluously coarse labors of life that is finer fruits cannot be plucked by them." This to me means that people care more about the fine things in life and easier work instead of nature's gifts and hard work. Thoreau draws a parallel between others preoccupation wit! h money and his own enjoyment of non-monetary wealth. Thoreau's statement " A man is rich in proportion to the number of things he can afford to leave alone" means that rich refers to having the opportunity for spiritual and intellectual gains and afford refers to the self-actualization rather than to cash in the bank. Those are just some of the materialistic terms that Thoreau uses to refer to non-materialist values, making fun of the capitalist in the process. Thoreau uses the opportunity of the first chapter to discuss the issue of how we spend our time and energies. It is obvious that his townspeople are not as economical as they spend many hours working very hard to accomplish very little, showing a false sense of economy. Thoreau believed that all attempts to redeem mankind from its problems were useless unless such attempts began with the person. The individual person had to stop thinking more about the lesson nature had to offer. Thoreau thought that by living simply with few needs or material possessions man would have more time to enjoy life to its fullest natural potential. In the other chapters of the book Thoreau goes on to tell about his experiences with nature while living on Walden Pond. The bean field which he grew, and put so much work into. He did not know himself what the meaning was of planting the garden only that he felt self-respect from doing so. They "attached him to the earth." And he got strength from it.

The Psychology Behind Effective Persuasion and Ways to Resist It

MENESES, DEXTER T. 12-58679 1:00 pm- 2:30 pm Topic: The psychology behind effective persuasion and ways to resist it. I. Background of the study Every day, people are exposed to hundreds of persuasive messages in one form or another. These persuasive messages can be found on television commercials, product ads, billboards, and even on people’s clothing. The researcher noticed that advertisements and other types of persuasive messages are so overwhelmingly widespread nowadays that people are no longer able to filter out those that matter and those that are unwanted.It is also a norm for persuasive messages to employ proven persuasive methods that exploit the psychology of the human mind. The researcher chose this topic to be able to understand how persuasion methods lead the human mind to comply. Moreover, what are the ways to resist unwanted persuasion? II. Significance of the study Being aware of how the persuasive messages exploit the loopholes in human psychology and how th ey easily cause people to comply can make readers realize that these messages they encounter everyday largely influence their decisions and can possibly cause unwanted outcomes. Read also Memory – ForgettingIt will teach them to value their own free will and to avoid their tastes, views and even their identities from being manipulated in an environment that is heavily dominated by commercialism and colonialism. This study will also teach the readers of how the brain works under persuasion. Lastly, it will help them to think rationally and be warned of potential deception before complying. III. Statement of the problem Persuasive messages employ specific persuasion methods that IV. Objectives

Renal Three Types Of Renal Glycosuria - 1261 Words

Renal glucosuria, or renal glycosuria, is a condition in which the kidney expels glucose out of the body through urination regardless of normal or low blood glucose levels. Under normal circumstances, kidneys that are functioning properly will reabsorb the glucose that is present in the blood that is filtered by the kidneys. If the kidney is functioning properly, sugar is only eliminated when there are excess of glucose in the bloodstream, a condition known as hyperglycemia. Renal glycosuria is rare in occurrence, and in most cases is benign. There are three types of renal glycosuria: Type A, Type B, and Type O. Type A renal glycosuria is characterized by low threshold for glucose by the kidneys and its impaired ability to reabsorb†¦show more content†¦It is speculated that other genes might be involved and external environmental factors may have influence as well. The reason behind the speculation is that scientists have been inconclusive in determining whether the gene is a recessive trait, dominant, or codominant. It is mostly known to be autosomal recessive trait, but certain cases of renal glycosuria demonstrated characteristics that best fit under co-dominance with incomplete penetrance (Lee, 2013). The hypothesis that other genes or external factors are involved in the exhibition of renal glycosuria best explains the discrepancy in the amount of glucose present and the frequency of glucosuria. Renal glycosuria can occur in both males and females. It does not appear more frequently in one race or ethnicity than it does in another. In fact, it has been observed in other mammals as well. Okapis (a mammal indigenous to Central Africa) with renal glycosuria have been studied extensively regarding their diet, stress, and pregnancy (Vercammen 2014). The study concluded that diet and stress had minimal impacts, if any, on renal glycosuria. 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